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What kind of promotions / discounts can I set up in my shop?

The system offers you several options for creating promotions or discounts: at product level, at product bundles level or at cart level. At the same time, the promotions can be made available to all customers or to certain customers.

The promotions can be created based on discount rules or discount coupons.

A. Discount rules

The discount rules allow you to create promotions such as:

- Price discount for specific products;
- Price discount for all products within a certain category;
- Free or discounted products when purchasing a specific item;
- Free shipping for orders over a certain amount;
- Discount for orders over a certain amount.

The promotions generated based on discount rules are automatically displayed in the Special Offers page on your shop, except for: the promotions applicable to only certain minimum and maximum order values, the promotions applicable to customers with certain minimum or maximum total orders values, the promotions applicable to certain customer groups.

If several promotions are active in your shop at the same time, it is important that you carefully go through the information listed below, in order to understand how various discount rules may interfere with each other.

The discount rules that you can use to set up promotions are the following:

1. Dynamic Price rules

Available types: Price discount

These rules allow you to apply a flat or percentage discount to certain products, categories, brands or combinations thereof. The promotions generated based on these rules will be visible in the product page and in the shopping cart.

The promotions can be made available to certain customer groups that you may have defined or to customers that meet certain requirements (e.g. customers that have placed orders with a total value of a certain minimum or maximum amount).

You can set up a start and an end date for these promotions; after the end date, a rule becomes automatically inactive and will stop applying in your shop.

In shop display: If all conditions are met in order for the rule to apply, the Dynamic Price rules will determine the display of the discounted price in all corresponding locations in your shop. The undiscounted price will be displayed with a specific graphic markup ("strikethrough") and the discounted price will be displayed as the current product price.

Combining several promotions: If a product already has an Old Price - New Price discount set up, the applicability of a discount rule is controlled by the setting "Also applies to products with price discounts". If the price obtained from applying the discount rule is null or lower than null, then the rule will not apply.

2. Product Combo rules

Available types: Bundle X+1 free, Bundle X+Y free, Bundle X+1 discounted, Bundle X+Y discounted

These rules allow you to generate promotions for various product combinations / packages, based on additional products offered for free or based on additional products that can be purchased with a price discount.

The promotions can be made available to certain customer groups that you may have defined or to customers that meet certain requirements (e.g. customers that have place orders with a total value of a certain minimum or maximum amount).

You can set up a start and an end date for these promotions; after the end date, a rule becomes automatically inactive and will stop applying in your shop.

In shop display: If all conditions are met in order for the rule to apply, the Product Combo rules will determine the display of the promotions in the page of the base product (the product that must be purchased in order to access the promotion for the additional products).

Combining several promotions: If a product already has an Old Price - New Price discount set up, the applicability of a discount rule is controlled by the setting "Also applies to products with price discounts".

Bundle X+1 free
The customer purchases one or more units from a certain product and gets one or more units from the same product for free.
This rule can be used for promotions in which the price per unit gradually decreases according to the number of units purchased.

Bundle X+Y free
The customer purchases one or more units from a certain product and gets one or more units from a different product for free.

Bundle X+1 discounted
The customer purchases one or more units from a certain product and gets a price discount if they additionally purchase one or more units from the same product.

Bundle X+Y discounted
The customer purchases one or more units from a certain product and gets a price discount if they additionally purchase one or more units from a different product.

3. Cart rules

Available types: Free shipping, Order discount

These rules allow you to generate promotions that will apply at shopping cart level, for all orders or for orders that meet certain conditions.

The promotions can be made available to certain customer groups that you may have defined or to customers that meet certain requirements (e.g. customers that have place orders with a total value of a certain minimum or maximum amount).

You can set up a start and an end date for these promotions; after the end date, a rule becomes automatically inactive and will stop applying in your shop.

Combining several promotions: If there are several discount rules valid for a product and/or the product has an Old Price - New Price discount set up, the applicability of a discount rule is controlled by the settings "Also applies to products with price discounts" and "Also applies if another discount rule has already been applied". If applying the rule causes the value of the cart to become null or lower than null, then the rule will not apply.

Free shipping
This type allows you to set up rules for offering free shipping to orders within specific shipping zones or for specific shipping methods.
Additionally you can set up limitations regarding the minimum or maximum order value - e.g. Orders with a certain minimum value get free shipping via DPD courier.

The promotions generated based on these rules will only be displayed in the checkout page.

Order discount
This type allows you to offer flat or percentage discounts at cart level.
Based on your settings, the discounts can be applied to specific products, categories, brands, for orders with a certain minimum or maximum value.

The promotions generated based on these rules will be applied and displayed in the cart page.

B. Discount coupons

Coupons allow you to offer flat or percentage discounts at cart level. The discounts will be applied and displayed in the cart page after the customer enters the coupon code.
Based on your settings, the discounts can be applied to specific products, categories, brands, for orders with a certain minimum or maximum value.

You can set up a start and an end date for the coupons; after the end date, a coupon becomes automatically inactive and will no longer be valid in your shop.

Nalazi se u: Marketing